المقال: Behind the Scenes of Our Summer 2025 Photoshoot

Behind the Scenes of Our Summer 2025 Photoshoot

In the middle of March, we packed our bags and set off to shoot our brand new Holiday Shop collection for Summer 2025.

Destination: Marbella.

Not a bad spot for a work trip, right?!

Only one small hiccup… the weather. Turns out, Spanish spring can feel suspiciously like a UK summer – a little grey, a little overcast, and not quite the blazing sunshine we were banking on.

But when life gives you clouds, you get creative. And that’s exactly what we did. From windswept sand dunes to sun-dappled streets, we captured the magic in every moment (with maybe just a little help tweaking the blue skies 😉).

Come take a peek behind the scenes.

Stop 1: Dunas de Artola – Marbella

We started off at the stunning Dunas de Artola – a wild and beautiful stretch of beach backed by sand dunes and wooden boardwalks. The perfect backdrop for the relaxed, throw-on-and-go styles in the collection.

Our four models – two girls and two boys – embraced full holiday mode. Think bare feet, floaty dresses, fun printed shirts, and colourful swimwear.

They spent the morning running up and down the dunes, playing with inflatable rubber rings, and doodling in the sand between shots.

We set up base at a gorgeous beach restaurant that gave us a slice of holiday luxury (and somewhere to grab a bite to eat while reviewing the shots!). Definitely one of those can-we-just-stay-here-forever kind of places.

Ella and Abby couldn’t resist the sunglasses… let’s just say, they might’ve enjoyed trying them on even more than the models!

Stop 2: Mijas Town

Next, we swapped sea views for white-washed buildings and cobbled streets as we explored the charming town of Mijas, where our two models set off on a mini adventure through the old town.

They took turns ‘navigating’ with a map, posing for Polaroids, and turning every corner into a new photo opp.

At one point, we even had to stop mid-shoot to let some horses trot through one of the narrow streets... Only in Spain!

Before we knew it, the trip had come to an end. We’d fully immersed ourselves in holiday mode, so stepping back into the office on Monday morning was definitely a bit of a shock to the system!

Take a little look our Summer Collection video – we love how it turned out...