Article: A Sneak Peak at the Inspiration Behind Our SS25 Collection
A Sneak Peak at the Inspiration Behind Our SS25 Collection
At A&R, every collection starts with a spark of inspiration. Our design team is always exploring - whether it’s the colours and textures found in nature, the effortless cool of timeless styles, or the latest global trends spotted on our travels.
We take those ideas and reimagine them through a fresh, playful lens to create something truly special. For Spring/Summer 25, we’ve blended bold colours, unique prints, and effortless silhouettes that capture the energy and joy of childhood. Each piece has a story - whether inspired by the dreamy hues of a summer sunset, the romance of blooming florals, or the playful spirit of retro patterns and prints.
Here’s a behind-the-scenes look at what shaped this season’s collection.
1. Polka Pop
Polka Pop is a celebration of bold colours, playful prints, and vibrant energy - just like childhood itself! This trend mixes wild blooms, statement shades, and, of course, classic polka dots for a fresh and fun-loving look.
If your little one has a ‘colourful’ personality, now’s the time to let them shine in standout hues! The Alegra Corsage Dress dazzles in bold green, the Eleri Tee beams in sunshine yellow, and the Jodie Dress makes a statement with its fun multicolour print.
The Amara Dress and Francesca Dress bring classic polka dot charm, while the Amari Corsage Top and Skirt add a statement twist to this playful retro print.
2. Floral Romance
Inspired by a delicate colour palette and soft watercolour florals, Floral Romance captures the innocent spirit of childhood with pretty pastels - blues, pinks, greens, and purples - infused with subtle nature and animal prints over seersucker and textured fabrics.
The Giana Dress, available in both girls’ and mini sizes, showcases an artistic watercolour design, while the Juliana Dress and Patti Trousers bring subtle animal prints into the mix.
Floaty mesh dresses like the Beatrice, available in soft teal or purple, add a dreamy, ethereal touch to any wardrobe.
3. Eden
Eden embraces a playful fusion of nature-inspired elegance and modern geometric aesthetics, making it perfect for bold statement pieces. Botanical outlines of heart-shaped leaves, inspired by lush garden greenery, capture the intricate beauty of nature.
Pair the striking Serena Trousers or Corina Skirt with our 'Love' embroidered Heidi Top for a standout look, or opt for the Monique dress in rich cobalt blue, featuring our stunning signature print.
To add polish to your everyday style, try the crisp Adele Shirt with the Paloma Jeans, or keep it cool with our Coletta Swing Dress for an effortlessly chic vibe.
4. Sunset
The warmth of sunlit afternoons and the carefree spirit of summer evenings inspire this collection, bringing a light and playful touch to your little one’s wardrobe. With delicate florals, natural textures, intricate embroidery, and the rich hues of a setting sun, these pieces are perfect for brightening up any summer day.
Make a statement with the Bella Dress in a bold poppy print, or bring a striking pop of colour to your wardrobe with the tiered Marie Dress.
For a playful twist, embrace signature prints with the Estelle Trousers and Raya Shorts, or opt for the fan print of the Lola Dress and Carman Co-Ord to complete your new season wardrobe!
We hope you’re feeling inspired by our SS25 collection! Which one is your favourite? Happy shopping! ☀️
